Consulting As Navigator
by Mike van Zandwijk
Monday, 31 December 2007

The McDonald's Story

Coffee Saved My Day Once Before

Plastic cup of McDonalds coffeeThis coffee theme reminds me of a story from my first job in 1996. Every Saturday, I worked at a computer retailer to pay for my information science study. One morning, the store manager reported late. Painfully, she ought to open up while a couple of customers already lined up. Her estimated delay: 45+ minutes.

Luckily, a father with his daughter accepted my apologies and invitation to sit down at McDonald's just around the corner. I ordered three coffees and listened to their preferences.

At McCaffeine round two, the dad asked if I recommend a suitable configuration for his studying daughter. I summed up their specification to verify good understanding and presented my best advice with three or four options. He picked a fine system on the spot, laughed and said "Alright Mike, let's check the store now and wrap it up!"

Bless the company director who just arrived with his key to finally unlock the shop. The father purchased over $2,500, just under their budget. Instead of us waiting, we enjoyed a few cups of McDonald's coffee. The real deal? Trust me, I'd rather visit a place like Starbucks if they served in The Netherlands. Frankly, instant coffee tastes good enough when you lack real alternatives, so we better keep healthy supplies!

Freedom of choice simply matters. Exactly here the Navigator fits in. With zero retail experience, I guided the family intuitively to facilitate them in making decisions. My incentive consisted of smiling customers and a grateful employer, not a futile sales commission. Heck, the McBill came out my own pocket, yet worth every guilder: a story with a happy meal end and colleagues assigned me this amusing nickname.

McMike's day saved by coffee from McDonald's. I'm Lovin' It!

Oh, the delayed store manager? She arrived over an hour later and got sacked by her supervisor the next week. Turned out she overslept due to a massive hangover.

What is your story?

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December 23. 2008 04:49

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Never tasted the McDonald coffee yet. But i am sure the taste is same like the ice cream Smile

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January 11. 2009 02:21

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I summed up their specification to verify good understanding and presented my best advice with three or four options.

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January 12. 2009 02:28

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That nice story about a coffee.

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February 5. 2009 17:38

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I love Mcdo's coffee, the Sundae..is too good as well.

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February 6. 2009 12:33

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In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger (a UK-based sandwich retailer) until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.

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February 6. 2009 21:19

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McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast food restaurants, serving nearly 58 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts.

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February 7. 2009 21:18

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Coffee snobs be warned: according to a survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks.

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February 9. 2009 10:03

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I don't like coffee. but i will try the one at Mc Donald because i love Mc Donald!

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February 10. 2009 19:31

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Mc Donald's coffee is really good, it has such a special taste.. i like the milkshake too.


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February 12. 2009 13:12

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Really coffee makes wonders and you can just bond up with someone just with a cup of coffee....
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February 13. 2009 12:59

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McDonald's is to curtail its presence in UK primary schools as part of a radical overhaul of its national education programme.

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February 16. 2009 19:18

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Starbucks may be the world’s largest coffee shop chain in the world, but what they serve isn’t as good as what McDonald’s brews, Consumer Reports says.

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February 17. 2009 09:09

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McDonald is the heart of the city.. i wonder what we would have done without it..i just adore the coffee..

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February 17. 2009 19:12

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February 19. 2009 11:12

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It may be an Urban Legend, but this is supposedly an actual job application that a 17-year-old boy submitted to McDonald's in Florida. Legend says they hired him because he was so honest and funny, maybe like Ronald.

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February 19. 2009 20:08

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Loving the coffee... cheers

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February 27. 2009 06:50

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Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.

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March 1. 2009 19:40

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I just hate Mc Donald you know..i really like KFC and pizza!

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March 3. 2009 04:37

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Yeah, this is true. I don't like the Mc Donald's taste very much and i think we're all getting bored with the same stuffs every time. I like pizza hut a lot because there are always new stuffs and new recipes coming.

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March 4. 2009 07:16

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Hi, what was the reason for taking hot chocolate sundies off the menu..? i miss them thanks in advance

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March 5. 2009 16:02

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Would you rather live near McDonald's or Starbucks?

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March 9. 2009 11:20

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March 12. 2009 15:08

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Sales are falling and the fast-food giant has made its first loss. Tomorrow it will reveal its latest plan for change. Dominic Rushe reports from New York
Is the world fed up with McDonald's?

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March 12. 2009 16:40

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McDonald’s coffee, it turns out, can help you emerge from your troubled bed and get on with your day.

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March 15. 2009 16:44

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We at Times Square Gossip really have had it with this McDonalds on 8th Avenue, between 43rd and 44th streets. We complained maybe 2 years ago to McDonalds corporation about the very slow service, the incompetent staff, the food quality and more.

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March 19. 2009 12:32

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March 20. 2009 02:40

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I have never had coffee before but I have heard that the new McDonalds Ice Coffee is excellent.

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March 26. 2009 11:11

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Good post, but have you thought about The McDonald's Story before?

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April 3. 2009 06:50

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I hear criticism from people about McDonalds' food occasionally, but it is usually from older adults. Never have my children or grandchildren ever complained about eating at McDonalds.

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April 12. 2009 15:30

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When i tired working in front of my PC for hours then i usually take a break with a coffee or tea. It really get the mood going Smile

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April 15. 2009 10:11

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I don't like Mc Donald at all. My favourite place is pizza hut!

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April 19. 2009 19:40

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Mc donald is nice and pizza also. When im bored with Mc i go to pizza hut and vice versa.

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April 20. 2009 19:53

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Absolutely delicious coffee.. and its something not to miss out. Cheers

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April 21. 2009 11:00

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I hate coffee at mc donald..how do you find it guys?

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April 23. 2009 13:05

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McDonald's chairman, Michael R. Quinlan, observed, "The global 'McFamily' of employees, franchisees and suppliers owes a debt of gratitude to Dick McDonald and his late brother, Mac. The McDonald brothers never dreamed that the restaurant system they conceived at their first McDonald's in San Bernardino, would eventually touch so many people throughout the world."

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After the success of its upgraded drip coffee — which even managed to snag a thumbs-up from testers at Consumer Reports earlier this year — the fast food chain known for super-size meals is gearing up for a massive expansion into the world of lattes.

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BUT, remember a few germs are good for the immune system. Everyday kid sweat (about the only "nasty" a reputable kid place should allow) isn't going to hurt you or your child if you practice good cleaning habits (washing hands before eating)

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It's what I eat and what I do. Choice is crucial: different tastes, menu flexibility, and all the right sizes to fit every active lifestyle.

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So why do I call MCD the "last man standing"? MCD remains near its all time high, and it is the only stock in the Dow 30 that really has not been effected by the bear market. It is the "last man standing".

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At McDonald's we are committed to providing you with easy to understand, accessible information on our food. We are proud to offer a variety of ways to easily access nutrition information on our menu items.

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May 10. 2009 09:38

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When McDonald's accepts a counterfeit bill, and then sends it to the bank for deposit, and the bank catches it and says "Sorry, this is counterfeit?"

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May 10. 2009 17:14

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When i go out for shopping,i stop at McDonald's and have a burger and coffee for sure,I don't say the coffee there is the best around,seems ok to me.

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May 11. 2009 10:24

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I often go to McDonald's with my friends i haven't tasted their coffee but yeah i like their combo packs with burger and cold drink.

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May 17. 2009 06:45

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McDonald's spends over $2 billion a year broadcasting their glossy image to the world

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May 17. 2009 19:54

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I read the full story, was interesting. Between i read the word "starbucks". It reminded me of my visit to seattle. The joyful coffee at starbucks..wow

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I had a blast at Mcdonalds last night with friends,ate burger and french fries,don't have any idea about coffee.

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May 20. 2009 07:38

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I like the coffee at mc donald but the food very rarely!

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May 21. 2009 08:56

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McDonald's i luv the fries!!!!!

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May 21. 2009 12:40

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The coffee has an exceptional taste.. very different from others.. i've loved it. thanks.

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May 21. 2009 20:11

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I don't like taste of McDonald's coffee, but Big Mac is great Smile

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May 22. 2009 04:25

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I love the coffe at Mcdonalds,i don't often go there,but still i think its one of the best places to hangout with friendsSmile

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May 22. 2009 20:22

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when people get tired from his work till half-time comes in there busy hours just like lunch time,so mac-donalds coffee makes that person feels very much better for the next 4 to 5 hours of his work,so coffee doing a great job over you job$$$

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May 23. 2009 07:45

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So here we are talking about the coffe at Mcdonalds,i have been to Mcdonalds just once or twice,didn't taste coffeeSmile
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May 23. 2009 08:02

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I like Mcdonald but they are not the best i agree!

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May 23. 2009 13:06

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I met my gf first at Mcdonalds it was a wonderful night,we are together since 5 years but still i couldn't forget that night and this reminds me of Mcdonalds all the timeLaughing

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In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger (a UK-based sandwich retailer) until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.

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May 23. 2009 16:26

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I have been to Mcdonalds many times,i love the the meals there.
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May 24. 2009 05:50

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Mcdonald is dead now..i go to kfc only!

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May 24. 2009 09:41

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No buddy! i still prefer MCdonalds more than KFC,i hate the zinger chicken at KFC,but most of them like it.

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May 26. 2009 11:11

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The coffee is really nice and stimulating.its worth a try.

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I met my gf first at Mcdonalds it was a wonderful night,we are together since 5 years but still i couldn't forget that night and this reminds me of Mcdonalds all the timeLaughing

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May 27. 2009 16:26

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I had coffee at starbucks, but never at McDonalds. I will give it a try some day. I read your story, interesting Laughing

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May 27. 2009 16:38

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McDonald's was not only the best tasting, but was also found to be the least expensive cup.McDonald's coffee was decent and moderately strong.

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May 27. 2009 17:13

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well said that instant coffee tastes best when one lacks the alternatives,
its good that you compared mc donalds coffee with starbucks as the are the monopolists in coffee business.

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May 28. 2009 18:31

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well i liked that you have compared yourself with starbucks ,, it is the leader in the coffee business.

and good thing that the guy was there with the keys.

being late for coffee,, make sense

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May 29. 2009 12:21

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well thats daring of you to copete mc donalds's coffee with the starbucks it is the leader though in coffe indusrty ,, i hope you really found the coffe satisfying thats why you're comparing it with their's.

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May 30. 2009 00:19

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i like the strategy to compare the coffee witht that of starbucks ,, competing witht the leader is good , to grow.

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June 3. 2009 15:44

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I hate mc donalds taste really!

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June 3. 2009 21:16

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i have tasted the coffee ,, its good but starbucks it not comparable wit that of mc d's.

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June 4. 2009 06:59

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Well if you ask me, whenever i go to McDonalds, there's only one thing on my mind and that's a Burger, haven't tried out the coffee yet but soon i will.

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whenever one pays a visit to McDonalds, its just a perception picture of burgers and fries .
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June 5. 2009 08:33

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June 5. 2009 20:51

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June 9. 2009 19:50

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"Behind every sandwich there is a complex process"

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June 11. 2009 17:08

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I know what you mean by drinking anything that can pass for coffee when there's nothing else. McDonald's isn't so bad, it still has a slight kick. Okay a nudge. But it beats not having any coffee to mull the pain of boredom. Laughing

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June 12. 2009 07:25

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Hand the coffee over, I'll drink anything that has caffeine in it!

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June 14. 2009 09:42

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I go to McDonald only to have coffee,personally i feel burger there sucks!!

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June 15. 2009 00:40

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i just love mcdonalds coffee. i think they make the best coffee.

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June 18. 2009 08:12

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McDonald's coffee is okay, the ice cold one, their just had a record quarter because of that new coffee is selling really well.

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June 18. 2009 14:57

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June 19. 2009 20:39

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I hate mc donald..as simply as that..

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June 20. 2009 08:31

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June 22. 2009 17:16

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McDonalds are everywhere now .. but i dont like there customer service!

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A survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks.

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According to a survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks. I have never tried as I don’t like coffee. May be, I will give a try in future.

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I must say that is a very nice story by the blogger worth appreciation.Its about a father and a daughter by being guided about the education of the daughter by the blogger.Mcdonalds is a very nice eating joint with some quality food products.The coffee too tastes awesome here.

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June 24. 2009 16:16

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Exactly here the Navigator fits in. With zero retail experience, I guided the family intuitively to facilitate them in making decisions. My incentive consisted of smiling customers and a grateful employer.

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June 29. 2009 06:18

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Well nice ti know that Mc Donald's is offering coffee too, never tried it bUt willl certainly do. The story is very spellbinding.

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Exactly here the Navigator fits in. With zero retail experience, I guided the family intuitively to facilitate them in making decisions. My incentive consisted of smiling customers and a grateful employer, not a futile sales commission.

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Exactly here the Navigator fits in. With zero retail experience, I guided the family intuitively to facilitate them in making decisions. My incentive consisted of smiling customers and a grateful employer, not a futile sales commission.

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July 10. 2009 08:48

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Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

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July 16. 2009 16:12

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I gotta say - the coffee's good, and the new Angus Burger they're doing is good too...McDonald's is about speed in my mind, so if they can pull this off without a delay, which I haven't seen yet (it took a while to get fancy coffee and Angus Burger in comparison to the "usual Menu" items when I went there), then they are on a great path.

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.Mcdonalds is a very nice eating joint with some quality food products.The coffee too tastes awesome here.McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries etc.

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July 17. 2009 19:01

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Mc Donald's coffee is really good, it has such a special taste.. i like the milkshake too.

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According to a survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks.

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July 18. 2009 18:16

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July 19. 2009 09:11

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My incentive consisted of smiling customers and a grateful employer, not a futile sales commission. Heck, the McBill came out my own pocket,

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July 21. 2009 01:36

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July 22. 2009 16:18

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McDonald's coffee is okay, the ice cold one, their just had a record quarter because of that new coffee is selling really well.

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July 22. 2009 22:34

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Coffee...can't live with, can't live without it.

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July 23. 2009 03:56

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July 29. 2009 02:33

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July 30. 2009 13:54

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Many studies have examined the relationship between coffee consumption and certain medical conditions; whether the overall effects of coffee are positive or negative is still disputed.[

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July 31. 2009 11:58

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August 3. 2009 12:00

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It was recorded, "the price paid for a Cup of Excellence coffee is $13.00 per pound bid by Maruyama Coffee of Japan for the top-rated coffee in the 2004 Honduras competition and auction. The second-highest Cup of Excellence price was $12.50 paid by American roasters Stumptown Coffee Roasters and Intelligentsia Coffee & Tea for the 2004 Nicaragua competition winner."

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August 5. 2009 06:15

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Coffee snobs be warned: according to a survey outlined in the March issue of Consumer Reports magazine, McDonald's coffee was rated higher than Starbucks.

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August 6. 2009 11:44

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Coffee was initially used for spiritual reasons. At least 1,000 years ago, traders brought coffee across the Red Sea into Arabia (modern-day Yemen), where Muslim monks began cultivating the shrub in their gardens

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August 7. 2009 11:14

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August 7. 2009 13:01

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It took me back to a time when life was simple. And i need a good coffee !

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August 9. 2009 15:30

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serving nearly 58 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts.

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August 10. 2009 08:39

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August 10. 2009 11:27

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There is surprising news about coffee and your health -- it's antioxidant content, the link between coffee consumption and reduced risk of diabetes, ...

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